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| Registros recuperados: 97 | |
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| Brown, Mark G.; Lee, Jonq-Ying. |
| The differential demand system or Rotterdam model is extended to include lagged consumption through translation parameters, allowing habit and inventory effects. Applications of the model to annual U.S. expenditure and weekly juice sales data illustrate the importance of the time interval of an observation on the relative strengths of the habit inventory. |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 1992 |
URL: http://purl.umn.edu/29646 |
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| Lee, Jonq-Ying. |
| Baseline estimates are generated using the Box-Jenkins time series expectation of non-promoted volume calculated at the store/week/UPC level. The expectation of sales is a weighted moving average of weekly observations of normal non-promoted volume. The relationship between baseline volume and promotional activities was examined using the ordinary least squares method in this analysis. |
| Tipo: Report |
Palavras-chave: Baseline; Orange juice; Nielsen; Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/36833 |
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| Lee, Jonq-Ying. |
| Tropicana introduced a new package design as part of its advertising and branding campaign, with the theme “Squeeze it’s a Natural in January 2009. Sales of the Tropicana Pure Premium line plummeted 20% between the January and February from the same period a year ago. Tropicana had changed its mind and went back to the earlier packaging at the end of February. This study examined the impact of Tropicana’s package redesign on the sales of Tropicana orange juice and on the sales of all orange juice. Study results show that the package redesign cost Tropicana an estimated $27 million. |
| Tipo: Report |
Palavras-chave: Agribusiness. |
| Ano: 2009 |
URL: http://purl.umn.edu/104330 |
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| Registros recuperados: 97 | |
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